A Better Way Inc.
Designed visual content for the John Fay for Congress campaign, “A Better Way,”
Translated key campaign issues engaging graphics
Used bold typography, strategic layouts, and cohesive branding to strengthen visual identity across digital platforms
Lists of Deliverables
o Social Media Graphics
o Campaign Brochure & Door Hanger
John Thomas Fay
John Fay is a Democratic candidate for Florida’s 13th Congressional District whose campaign centers on service, resilience, and fairness.
Fay founded Resilience, Inc, an organization focused on building emotional intelligence and mental resilience. The program expanded nationally and internationally, working with schools and communities to address issues like violence, addiction, and mental health.
Campaign Objectives
What the campaign is about
“Vote JTF” (short for John Fay for Congress) promotes a campaign centered on enhancing everyday life for families, particularly in terms of affordability, education, and community well-being.
Main goals and message
The campaign centers on the idea of a “Better Way” forward, emphasizing:
Lowering the cost of living
Supporting seniors
Improving education
Protecting children
Ensuring food affordability and quality
Overall purpose
In short, this campaign is about:
Promoting John Fay as a candidate who focuses on affordability, fairness, and community-focused policies, while building support through public engagement and voter outreach.
Social Media
Print Deliverables
Door Hanger 55.56x41.67
Trifold Campaign Brochure
10 × 5.63