A Better Way Inc.

Designed visual content for the John Fay for Congress campaign, supporting messaging around affordability, fairness, and community support
Translated key campaign issues such as cost of living, senior support, and corporate accountability into clear, engaging graphics
Used bold typography, strategic layouts, and cohesive branding to strengthen visual identity across digital platforms
Created designs that made complex political ideas more accessible to a broad audience
Contributed to digital outreach efforts by improving audience engagement and message clarity
Gained experience designing with both aesthetic intention and political purpose
Balanced visual appeal with persuasive communication to effectively support campaign goals

John Thomas Fay

John Fay is a Democratic candidate for Florida’s 13th Congressional District whose campaign centers on service, resilience, and fairness.

Background & upbringing:
Fay was born on a military base in Massachusetts and grew up moving frequently due to his family’s service. This shaped his values of adaptability, discipline, and community.
Education & inspiration:
He studied political science at the University of Massachusetts Boston and was inspired by leaders like John Adams and John F. Kennedy to pursue public service.
Professional experience:
Before entering politics, Fay founded Resilience, Inc, an organization focused on building emotional intelligence and mental resilience. The program expanded nationally and internationally, working with schools and communities to address issues like violence, addiction, and mental health.

Campaign Adjectives

What the campaign is about

“Vote JTF” (short for John Fay for Congress) promotes a campaign centered on enhancing everyday life for families, particularly in terms of affordability, education, and community well-being.

Main goals and message

The campaign centers on the idea of a “Better Way” forward, emphasizing:

Lowering the cost of living (housing, groceries, insurance)
Supporting seniors with fair tax policies
Improving education with a focus on life skills (like emotional intelligence and financial literacy)
Protecting children, including online safety
Ensuring food affordability and quality

What they do (campaign activities)

The site encourages people to:

Vote and support the candidate
Donate or volunteer
Stay updated on events like rallies and town halls.
Engage with the campaign through social media.

Overall purpose

In short, this campaign is about:

Promoting John Fay as a candidate who focuses on affordability, fairness, and community-focused policies, while building support through public engagement and voter outreach.