Pack The Future

Every backpack filled is a future fulfilled

•Purpose: “Pack The Future” represents easing the burden on teachers by filling backpacks with essential supplies, turning donations into support, and giving students the tools they need without teachers having to pay out of pocket

•Design: Uses bold, optimistic colors, clean typography, and uplifting imagery that conveys care, trust, and community spirit.

•Message: Every donation helps fulfill a child’s promise to learn, grow, and succeed

Deliverables

Campaign Posters
Direct Mailer
Social Media

Client:

Research

Teachers often have to spend more of their own money, while many students start school without the necessary supplies. Low-income communities feel the impact the most.
The shortage of basic school supplies is a current worsening problem in Charlotte, driven by rising supply costs, constrained budgets, and inequitable resource distribution.